Supplier Spotlight

Latest video

Hybrid Air Vehicles and Design Q launch the Airlander 10

Hybrid Air Vehicles and Design Q have unveiled the Airlander 10 passenger cabin. Travelers will have luxurious private en-suite bedrooms and will be able to enjoy horizon-to-horizon views in the aircraft’s infinity lounge. The Altitude Bar will offer drinks with a view, while there is space for 18 guests to enjoy fine dining in the sky.

13th August 2018

Forming the future of Wanaka Airport

Residents in Wanaka, New Zealand, were encouraged to join conversations on the future of Wanaka Airport at interactive community and stakeholder engagement sessions. Discussions surrounding what the hub could evolve into by 2045 included the airport’s strengths, thoughts on the return of scheduled services and opportunities for growth.

18th June 2018

Which European country experienced the most business jet movement in July?

Industry Opinion

« back to blog listings

Why millennials should love business aviation

Andrea Gerosa, founder of young people’s think-tank ThinkYoung, explores the synergy between business aviation and Generation Y.

At ThinkYoung, the research agency I founded in 2007, we make it our mission to find out what young people are thinking. When we know what’s on their minds, we can advocate for them more effectively. With the European Business Aviation Association’s (EBAA) survey Expanding Horizons: How Millennials see the Future of Business Aviation, we now know what they really think about the industry. 

The report was released at EBACE 2018 in Geneva, Switzerland. It asked young people aged 18-25 in Germany, France, the UK and Switzerland about mobility, aviation and the future of sustainable personal air transport. 

We found that millennials expect flying will become easier and cleaner in years to come. They also expect business aviation to become much more accessible for both users and for anyone hoping to become part of the industry.

There were three key findings from the survey:

• Millennials associate transport closely with the environment. Of those surveyed, 40% describe climate change as the megatrend with the biggest impact on the development of sustainable personal air transport, with artificial intelligence and digitization placing next. They also expect most research on innovation in aviation to focus on making air transport more sustainable.
• Millennials say the best thing about business aviation is the freedom and flexibility that it offers: 62% believe that the main benefit of business aviation is its ability to take people where they need, when they need.
• Millennials believe that while technology will find solutions to mobility questions, there will still be concerns about cost, trust and safety. For example, 60% of millennials are ready to use ridesharing air services, but only 46% are ready to use automated ridesharing air services.

These findings reflect the optimism and idealism of the younger generation. They reveal how millennials have grown up on cheap and easy air travel. Generation Y see mobility as a choice between different modes for different journeys, and they balance their right to travel with their responsibility to look after the planet.

The perfect fit
If there is one thing that emerges strongly from their answers it is that business aviation is a sector that could have been made for millennials.

Millennials have values and interests that they cherish: they love to travel; they appreciate service on demand; they are early adopters of new technologies; and they believe strongly in a cleaner environment. These are also the values and interests of business aviation.

This is a sector that is, by definition, taking people to places that might otherwise be out of bounds, and chartering a plane has never been easier thanks to online platforms and apps.

This is a pioneering industry that is constantly investing in research and technology to ensure it has the ambition to shape the future of personal air transport. It is also a community committed to developing sustainable technologies to lower carbon emissions and reduce its impact on environmental resources.

Another millennial characteristic is, like many younger generations, their informality. They are much less likely to stick with established procedures and traditions.

Again, business aviation matches their character. The sector is broad and competitive, so companies have to constantly innovate and adapt. No-one can afford to rest on their laurels. The ones who respond best to new ideas and new blood are the ones most likely to succeed. Business aviation is flexible and adaptable to talents from all backgrounds.

Millennials are rarely consulted, despite the reality that they will determine our future. EBAA has looked beyond the horizon by asking the next generation for their opinions on the future of transport and it has pledged to action this helpful feedback. Clearly, much is already aligned between the needs and wants of the next generation and business aviation. They’re set for take-off.

Read the full report here

June 4, 2018



There are currently no comments.

If you would like to post a comment about this blog, please click here.

Your email address:

Read Latest Issue

Exclusive Articles

Desiree Perez, CEO and founder of the Aviation Leadership Academy, discusses recruitment in the business aviation industry and what more needs to be done to lure talented potential.
Click here to read more

Jamie Walker, president and CEO of Jet Linx, talks to Business Airport International about how the company’s new terminal is transforming general aviation operations in Detroit, Michigan
Click here to read more

Barry Sargeant, ground operations manager at London Biggin Hill Airport, tells BAI about the hub’s expansion, the £12m (US$15.7m) investment in on-site training and its planned terminal refurbishment.
Click here to read more

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the business airport community? Good or bad, we'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to

Supplier Spotlight

Supplier Spotlight Want to see your company included? Contact for more details.