Business Airport International
  • News
    • Accreditation
    • Aircraft
    • Airports
    • Charter
    • Construction
    • FBOs
    • Fuel
    • IT & Software
    • MRO
    • Partnerships
    • Passenger Experience
    • Sustainability
    • Technology
  • Features
  • Online Magazines
    • March / April 2025
    • Dec 2024 / Jan 2025
    • October 2024
    • July 2024
    • March / April 2024
    • Dec 2023 / Jan 2024
    • September / October 2023
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Supplier Spotlight
  • Surveys
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube X (Twitter)
LinkedIn YouTube
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Business Airport International
  • News
      • Accreditation
      • Aircraft
      • Airports
      • Charter
      • Construction
      • FBOs
      • Fuel
      • IT & Software
      • MRO
      • Partnerships
      • Passenger Experience
      • Sustainability
      • Technology
  • Features
  • Online Magazines
    1. March / April 2025
    2. Dec 2024 / Jan 2025
    3. October 2024
    4. July 2024
    5. March / April 2024
    6. Dec 2023 / Jan 2024
    7. September / October 2023
    8. July 2023
    9. Archive Issues
    10. Subscribe Free!
    Featured
    2nd April 2025

    In this Issue – March / April

    Online Magazines By Paige Smith
    Recent

    In this Issue – March / April

    2nd April 2025

    In this Issue – December / January 2025

    19th December 2024

    In this Issue – October 2024

    10th October 2024
  • Opinion
  • Videos
  • Suppliers
    • Supplier Spotlight
    • Press Releases
  • Surveys
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube
Business Airport International
Features

Embracing local connections in Basel

Kirstie PickeringBy Kirstie Pickering2nd October 20172 Mins Read
Share LinkedIn Twitter Facebook Email

Air Service Basel in Switzerland partnered with local jeweler Mezger and luxury Swiss watch maker IWC for an exclusive client event, held at the FBO’s facility on September 25, 2017. Air Service Basel CEO Claudio Lasagni comments on how these events are important to his maintenance and handling facility in Basel.

What happened at the recent event at Air Service Basel with Mezger and IWC?

We invited a select number of clients from Air Service Basel and Mezger to our passenger lounge for an apéro and a preview of the new IWC collection. The clients were also invited to fly in an original 1939 Junkers-52 from Dübendorf to Basel.

Was the event to celebrate a special occasion?

We’ve wanted to do an event that creates awareness around our partnership with Mezger and IWC for some time, and we just needed to find a good time to do it. When we found out that we would be given an exclusive clock from IWC CEO Chris Grainger for our passenger lounge, we thought this would be a perfect moment to mark the occasion and create a special event. We also like to give something back to our customers, especially the ones who have been using our services for some time.

Do you think partnering with local businesses is important? What do you think about FBOs sponsoring brands?

Yes, I think partnerships with local businesses are the key to being successful in this industry. I also see no problem with sponsorship if it’s not invasive and offers something that our customers will be interested in.

We are lucky enough to be at the source of original Swiss-quality products here in Basel, and I find that is something that does still appeal to our clients. Just like in the private aviation industry, businesses like Mr Mezger’s rely on face-to-face interaction for their sales and we share a very similar target market. I think if we can appeal to our clients with offers they are interested in, support local businesses, and create awareness around our own brand, then that’s a benefit for everyone.

Was the event a success?

We had a great response from the customers who could join us and also from our colleagues at Mezger and IWC. We will definitely be doing more events like this in the future.

For more information about hosting events with Air Service Basel please contact: info@airservicebasel.com

2nd October, 2017

Share. Twitter LinkedIn Facebook Email
Previous ArticleIn this Issue – October 2017
Next Article Coleman Jet installs Gogo Avance L5 wi-fi on Gulfstream IV
Kirstie Pickering

Kirstie worked full-time on Business Airport International for over two years and is now a freelance journalist. Away from her writing commitments, you will find her blogging on her lifestyle website or training for her next charity run.

Related Posts

Unpacking the challenges operators face in navigating tax rules
Features

A look at the complexities of business aviation taxation and regulatory compliance

13th May 20259 Mins Read
Features

A look at Malaysia’s emergence as a business aviation hub in the Asia Pacific region

2nd May 20258 Mins Read
Features

How IS-BAH IS transforming ground operations

29th April 20259 Mins Read
Latest Posts
BBGA is the first European national association to join the advocacy initiative

BBGA joins CLIMBING. FAST.

22nd May 2025
Jet Aviation has completed a full renovation of its FBO in Rotterdam, the Netherlands

Jet Aviation completes renovation of Rotterdam FBO

22nd May 2025
Jet Aviation has introduced a new, fully integrated digital flight operations environment for its EMEA and APAC fleets

Jet Aviation launches integrated digital control center for aircraft operations

22nd May 2025
Partner Content
Johanna Echeto, general manager, LZU

Q&A: Johanna Echeto, general manager, Sheltair, Gwinnett County Airport

29th April 2025
Supplier Spotlights
Our Social Channels
  • YouTube
  • LinkedIn
Getting in Touch
  • Subscribe to Magazine
  • Meet the Writers
  • Contact Us
  • Media Pack
Related Topics
  • Aircraft Interiors
  • Air Traffic Technology
  • Aerospace Testing
  • Business Jet Interiors
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Tuesday


© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.