As part of an ambitious move to secure an increased share of the growing corporate aviation market, Rigby Group has rebranded its executive jet facilities at Coventry and Exeter in the UK. Following 18 months of investment and development at both airports, the facilities will now be known under a single banner – XLR Executive Jet Centres.
The XLR facilities at both locations offer comfortable lounges, complimentary drinks and snacks, meeting rooms, show facilities, and quiet rooms for rest and relaxation. Each services an extensive client list of brokers, individuals and operators, with the group considering extending the XLR name to more sites in the future.
Sir Peter Rigby, group founder and chairman of Rigby Group, said, “Our strategy for private executive aviation at our airports matches the approach we have taken as a group to every commercial sector: to use a blend of expertise, excellence and judicious investment to create substantial, long-term businesses wherever market shifts or lack of supply creates opportunity.
“Now, after investing significantly in upgrading the facilities in Exeter and fitting out a new, purpose-built suite at Coventry, we are well positioned to meet the opportunity for growth in corporate aviation under the banner of XLR Executive Jet Centres.”
Chris Beer, head of corporate aviation at Rigby Group’s airports division Regional & City Airports (RCA), added, “We see multiple opportunities for the growth and expansion of the new brand. By capitalizing on the opportunity presented by lack of space on the major London runways and harnessing the depth of experience in private aviation from across the group, we believe that our track record of performing above expectations will see XLR become a significant player in corporate aviation over the coming years.”