Sino Jet has announced plans to further expand into China’s Greater Bay Area (GBA) to meet the growing trend for niche travel services.
The GBA Initiative from the Central Government of China aims to shape the region as an economy comparable to the global bay areas of San Francisco, Greater New York and Tokyo. Around 25% of those on the Forbes China Rich List 2018 are based in or originate from the GBA, indicating a demand for greater access to business aviation services.
Sino Jet currently has four bases in the GBA in Macau, Hong Kong, Guangzhou and Shenzhen.
Jenny Lau, group president at Sino Jet, said, “Hong Kong remains one of our dual headquarters along with Beijing. Sino Jet Macau provides an alternative to HKIA during peak periods and will develop further in the mid-term.
“In Guangzhou, demand for general aviation is growing and we will continue our investment in the region. Shenzhen, already a major hub in southern China, is a location where we see huge opportunity with the release of the third terminal and increased parking.
“Sino Jet has always taken a first-to-market approach and one in which we lead with the highest levels of safety and service. We plan to replicate this model in the GBA as we have elsewhere in Greater China by recruiting more highly qualified professionals and well-trained engineers to meet the huge demand for business jet services in Shenzhen and the wider GBA.”