New corporate identity and expanded fleet for Bookajet


British charter and management company Bookajet has launched a new corporate image and added a further two business aircraft to its managed fleet. The addition of an Embraer Legacy 650 and another Raytheon Premier 1 light jet, which are both being looked after for their UK owners, brings Bookajet’s numbers up to 12.

The new branding and logo, meanwhile, was chosen to reflect the company’s expansion around the world, with an increasing presence in Europe and the Middle East. Established in 2003, and holding a UK Aircraft Operator’s Certificate since 2006, Bookajet is headquartered at TAG Farnborough Airport, with bases in Italy, Russia and the Netherlands.

Jonathan Clements, co-founder and director of Bookajet, said, “We are pleased to have continued to expand our managed fleet through some tough market conditions that have challenged some of the larger organizations. We anticipate that consolidation within the industry will continue, but our focus has always been to build a robust, professional business, targeting key geographical markets that stimulate our growth. Our charter business has performed better than expected these past 18 months, with an equal split of clients flying for leisure and business.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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