NBAA updates website to enhance user experience

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The National Business Aviation Association (NBAA) has launched a new organization website that is designed to enhance the user friendliness of the site for association members and others.

NBAA’s goal was to implement a responsive web design that formats content so it fits neatly on the screen of any type of mobile device.

The second main goal was to move the bulk of the pages into a content management system, which will allow future site changes to be completed quickly and easily.

Other upgrades include larger fonts and images and a better site search engine. A new industry events calendar can accommodate the listing of regional and local aviation events. Tighter integration with social media now makes it easier to share the website’s content.

Jason Wolf, NBAA’s senior director for information architecture, said, “Internet technology is advancing rapidly, and our website will now be able to keep pace. What has not changed is the website’s organization and content.

“We migrated more than 6,700 pages to the content management system, so all the content members know and love is still available.”

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Kirstie joined the team in early 2017 and brings writing, communications and client experience with her. Now an assistant editor, she produces content for our magazines and websites. Away from the office, you will find her blogging on her lifestyle website or searching the internet for photos of sausage dogs.

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