VistaJet has continued to build on its growth in China by expanding its team and launching a Chinese language website. This follows a surge of interest after the April launch of a bespoke WeChat booking platform, which allows customers to access its fleet of over 70 fully-owned aircraft and connect with a 24/7 global team to book their flights from their smartphones.
Leona Qi, president of VistaJet Asia, said, “This is undoubtedly a good moment to build the demand we are experiencing from around the world. Like all our patrons, the Chinese customer demands a perfect, bespoke flying experience and one that begins long before that first booking is made. This is the value that VistaJet offers all of its customers, and our focus is to provide them with the best possible service.
“As a truly global aviation company, being global means understanding and catering for the unique cultural tastes and needs of each country. The launch of our WeChat booking system and a dedicated Chinese language website demonstrates our absolute commitment to create an unrivalled and tailored travel experience.”
VistaJet’s Program Membership sales continued to accelerate with 57% year-on-year growth worldwide recorded for the first half of 2017, while global customer retention reached 91%.
China is one of the fastest growing markets for the company, with a 12% year-on-year increase in passenger traffic departing the country in H1 2017, and a 14% gain in passengers arriving for the same period.