Honda Aircraft Company expands sale of HondaJet to South America


Honda Aircraft Company is expanding sales of the HondaJet for the first time to South America with the aircraft making its first appearance at Latin America Business Aviation Convention and Exhibition (LABACE) in São Paulo, Brazil on August 11-13, 2015.

With the expansion into Brazil, the HondaJet dealer network spans three continents and includes 11 territories in North America, Europe and South America.

“General aviation in Brazil has experienced impressive growth and it is the second largest country for new business jet sales,” said Honda Aircraft Company president and CEO, Michimasa Fujino. “Expanding sales to this important market is part of our global sales plan and strategy for the HondaJet.”

Lider Aviação has been appointed as the exclusive dealer to provide sales, service and support for the HondaJet. The company, headquartered in Belo Horizonte, Brazil, is Latin America’s largest private aviation business and operates 23 fixed base operations (FBO) throughout Brazil.

“We are excited to introduce the HondaJet in Brazil with a company that shares our passion to create a new and higher standard for aircraft ownership,” said Fujino. “Lider’s demonstrated leadership in business aviation and established facilities make it a strong partner to deliver outstanding customer service.”

“Lider and Honda Aircraft are a natural fit,” said Eduardo Vaz, Lider Aviação president and CEO. “The HondaJet incorporates advanced technologies and is an ideal aircraft for the Brazilian market. With Lider’s complementary services, HondaJet customers will experience exceptional customer satisfaction from day one. We are excited to represent the world’s most advanced light jet as HondaJet Brazil.”

July 21, 2015

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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