Gama Aviation plc has announced it is to phase out the Hangar8 and JetClub brands with immediate effect. The brands will start to disappear on all non-regulatory items; the first manifestations being the closure of the Hangar8 group websites and the rebranding of the new group’s Oxford Airport facilities. Regulatory documentation and approvals (aviation and maintenance) will begin to transition over the coming months in line with the Regulator’s requirements.
Duncan Daines, chief marketing officer, Gama Aviation Plc, commented, “First of all, this change in no way affects the underlying legal entities that will continue to trade under the Gama Aviation brand; nor, in the short term, will changes be made to regulatory documentation without the Regulator’s full approval. Moving toward a single brand allows us to deliver a single, recognizable service standard across the world. Strategically this is important, as we believe the market requires scale, breadth and depth, driven through a singular focus that is unencumbered by managing multiple brands or service styles.”
This announcement comes shortly after a positive trading update from Gama Aviation announcing that the two businesses have successfully integrated, and that the group is delivering on its planned strategic objectives.
Marwan Khalek, CEO of Gama Aviation plc, commented, “I am, of course, very pleased with our positive trading update and that our performance remains in line with expectations. However, for me the most pleasing aspect of the last six months has been our ability to deliver against all the key objectives that we set ourselves in January. Chief among these has been the integration and reorganization of the business post-merger. We are now a single entity that operates with a class-leading platform of infrastructure and management around which we can now drive our scale, breadth and depth. Six months into our journey I am very pleased that our strategy is firmly on-track.”