Flexjet launches Red Label fractional private jet service


Flexjet has launched Red Label, a fractional private jet service that offers flight crews dedicated to a single aircraft, artisan interiors and access to the world’s youngest fractional jet fleet.

“We are marking Flexjet’s 20th anniversary by launching Red Label, the future of fractional flying and a genuine innovation in our industry,” said Flexjet chairman Kenn Ricci. “We are pushing the boundaries of the typical fractional offering to provide enhancements exclusive to Flexjet. Red Label will deliver a level of premium comfort and customization that fosters a private flying experience as personally rewarding and empowering as owning your own aircraft.”

Following two years of development, Red Label was officially launched on September 15 and offers the ‘one flight crew, one aircraft’ model, under which one crew is assigned to fly a single Flexjet aircraft. “When one crew is assigned to fly a single Flexjet aircraft, a higher level of confidence and consistency is delivered,” added Ricci. “This is a model that has been used by the military for years. It instills a sense of pride and ownership in the aircraft and allows the pilot to become more intimately familiar with their aircraft. Red Label pilots will be exclusive to their very own Flexjet aircraft, akin to what both pilots and owners experience when they own a whole aircraft.”

In addition, exclusive artisan aircraft interiors with smart cabin design elements will be offered under Red Label. These interiors feature hand-stitched leather and suede seating, a warm, welcoming color palette and customized seating configurations. For example, in the Learjet 75LXi, Flexjet has introduced unique interior enhancements such as a fold-down ottoman in the forward club and a smart six-passenger seating arrangement for added comfort.

“No one else is doing this – and we are years ahead of the rest of our industry with this innovation,” added Ricci. “Red Label puts an element of elegance and delight into fractional flying that has never existed before. It’s an entirely different experience, and it’s possible only because we are purchasing so many new aircraft that we have the scale and ability to customize them right as they come off the production line.”

The Red Label fleet includes the Learjet 75LXi, Challenger 350, Legacy 450 and Gulfstream G450, G500 and G650, each of which is less than five years old.

“Current and prospective owners who have had a sneak peek at the first Red Label aircraft are impressed by their luxury and superior quality, many expressing that it will be hard to ever go back to a traditional business jet interior,” said Michael Silvestro, Flexjet’s chief executive officer. “The comfort and aesthetic touches of Red Label are truly one of a kind, and we are excited about bringing crews dedicated to a single aircraft to the fractional model, offering individuals who fly with us a deep sense of familiarity and confidence.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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