Stratajet unveils major rebrand to coincide with official consumer launch


Stratajet has unveiled a major rebrand to coincide with the official launch of its real-time booking platform for private jets to the consumer. The new symbol is based on flight lines with a wordmark that uses the angles from the trajectory of take-off.

Stratajet head of marketing, Ricardo Gato, said, “The new look and feel of Stratajet reflects our vision to change the way people think about private aviation, remove the stigma of it being a closed industry and fundamentally change the way people travel. This rebrands shows the flexibility and control we offer our customers, with the practicality of progressive digital thinking.”

Stratajet’s proprietary search and booking engine can provide real-time, accurate prices of private jet flights. The company uses complex algorithms to calculate these real-time prices by examining a vast number of fee variables, such as landing fees, handling fees and government airways, while the ‘compliance engine’ examines elements like time and noise and the logistics of whether specific aircraft sizes can use particular airfields.

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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