Stratajet announces consumer launch date and hires CFO


Stratajet, a real-time online booking engine for private aviation, will launch its unique technology to the consumer on September 28, 2015 following the announcement that it has reached its target number of aircraft available on the platform.

The company has been undergoing an intensive campaign of meetings with charter operators and FBOs across Europe in an effort to promote its technology and to gain access to aircraft and associated pricing. During the campaign, named Operation Long Reach, the Stratajet team set out to attract operators to link their operations software with Stratajet’s own system, resulting in the potential pricing of up to 500 available aircraft. The end of this first phase of populating the technology with live pricing information has resulted in a robust and effective online booking platform providing instant and accurately priced trips that can be purchased by the consumer.

Commenting on the success of Operation Long Reach, Stratajet CEO, Jonny Nicol said, “Following an exhausting few months, flying around Europe in our Chieftain aircraft, it is very rewarding to be able to confirm that we have hit our targets in relation to the number and range of aircraft available on the Stratajet platform. The positive response we received throughout the campaign has proven what we knew all along – that the industry needs this technological development in order to grow.”

Stratajet will be continuing Operation Long Reach by welcoming more European operators onto its platform and by driving its USA campaign in Las Vegas at NBAA this year. More operator and FBO meetings will follow in the USA, Middle East and Russia in an effort to further increase the geographical reach of its product.

To coincide with the consumer launch, Stratajet has hired David Lee as its chief financial officer, who will direct Stratajet’s finance infrastructure and fundraising and help develop the company’s commercial strategy.

Lee brings with him over 10 years’ experience in building high growth internet businesses and, in 2015, he was recognized by the Institute of Chartered Accountants (ICAEW) as Finance Director of the Year.

Commenting on his new role, Lee said, “I love growing technology businesses and I love innovative products that change industries. For me, Stratajet hits the sweet spot of both.”

Read more about Stratajet in our exclusive interview in the July issue of Business Airport International

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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