Private jet companies have tended to sell the business and the pleasure of what they do as one integrated package. Worldwide brand strategy expert Mark Di Somma draws on the thinking of Jean-Noël Kapferer to explain the differences between luxury and premium and examines how the two ideas might be separately applied to the branding and marketing of private jet services.
Omar Halawani was appointed president and CEO of flight operations service provider Nexus on December 1, 2015. He speaks to Business Airport International about his new role and how he is preparing the company for global growth
Business Airport International explores how the new multimillion-dollar Aerospace Centre will transform business aviation in Toronto
Business Airport International gains exclusive access to the opening of the new US$1.5m terminal redevelopment at TAG Farnborough Airport
The rising popularity in one-pilot aircraft is creating some operational challenges for staff on the ground, explains industry analyst Robert Mark
Adam Twidell, CEO of PrivateFly, explains why big isn’t better when it comes to business aviation airports
Gudmundur Olafsson, divisional manager of the general aviation department at IGS Ground Services, talks about the challenges and opportunities of providing ground handling services in Iceland
As proposals emerge to privatize air traffic control in the USA and a rise in unmanned aircraft threatens the safety of business aviation, NBAA’s CEO and president Ed Bolen explains how he is striving to protect a US$219bn industry
Business Airport International talks exclusively to the new general manager of Landmark Aviation’s FBO facility at London-Luton Airport
In a bid to reduce the environmental impact of business aviation, operators are moving to a new unleaded fuel. Air BP’s Mark Atherton, general aviation sales and marketing manager, Western Europe, outlines the latest developments and their associated challenges