Browsing: Features

Private jet brands: Choosing the right approach

Private jet companies have tended to sell the business and the pleasure of what they do as one integrated package. Worldwide brand strategy expert Mark Di Somma draws on the thinking of Jean-Noël Kapferer to explain the differences between luxury and premium and examines how the two ideas might be separately applied to the branding and marketing of private jet services.

Ambitious plans

Omar Halawani was appointed president and CEO of flight operations service provider Nexus on December 1, 2015. He speaks to Business Airport International about his new role and how he is preparing the company for global growth

Center of excellence

Business Airport International explores how the new multimillion-dollar Aerospace Centre will transform business aviation in Toronto

All the single fliers

The rising popularity in one-pilot aircraft is creating some operational challenges for staff on the ground, explains industry analyst Robert Mark

Small is beautiful

Adam Twidell, CEO of PrivateFly, explains why big isn’t better when it comes to business aviation airports

Growing demand

Gudmundur Olafsson, divisional manager of the general aviation department at IGS Ground Services, talks about the challenges and opportunities of providing ground handling services in Iceland

Group effort

As proposals emerge to privatize air traffic control in the USA and a rise in unmanned aircraft threatens the safety of business aviation, NBAA’s CEO and president Ed Bolen explains how he is striving to protect a US$219bn industry

The future is unleaded

In a bid to reduce the environmental impact of business aviation, operators are moving to a new unleaded fuel. Air BP’s Mark Atherton, general aviation sales and marketing manager, Western Europe, outlines the latest developments and their associated challenges

1 18 19 20 21 22