Etihad Airways has announced a new partnership with Victor, an on-demand private jet charter company, to complement and promote its exclusive The Residence and First Apartment cabins, both available on the airline’s Airbus A380 fleet. The partnership also allows customers the ultimate convenience of chartering a seamless private aircraft connection to or from their international A380 flights.
Etihad Airways is the first scheduled airline to partner with private jet charter providers worldwide to promote specific scheduled flights on its extensive global network. The airline has seen strong interest and demand within the private jet market for its ultra-exclusive A380 cabins, and is using the charter distribution network to reach this important customer segment.
Victor, which has bases in London in the UK, and in New York and California in the USA, provides real-time availability, fully discloses transaction fees and gives specific operator and aircraft details, offering customers total transparency and control with no upfront commitments.
Shane O’Hare, Etihad Airways’ senior vice president, marketing, said, “With the A380, Etihad Airways has designed innovative and luxurious interiors, products and services which match the sophisticated needs of the private jet customer. Our unique agreement with Victor will give those customers wanting the ultimate luxury private jet experience a simplified end-to-end journey combining our magnificent A380 with a private jet by simply using their laptop, smartphone or tablet.
“Victor has revolutionized the private jet charter space by giving full control and transparency to the customer, so they can expedite their travel themselves by using the latest technology, at any time, removing the lengthier booking procedures and processes associated with many private jet bookings.”
Clive Jackson, Victor founder and chief executive officer, said, “Discerning travelers will enjoy a truly seamless, door-to-door flying experience through our new partnership with Etihad Airways.
“Customers can quickly and easily book both The Residence or First Apartments and their connecting private jet charters, first or last leg, on the Victor app while receiving the highest quality, all-in-one customer service. Our 24-7 customer team, working closely with Etihad Airways’ VIP Concierge service, will have access to a wide range of key amenities and resources to ensure total comfort.
” This unique offering brings a new level of accessibility, control and choice to specialized ultra-luxury travel for executives, VIPs and seasoned travelers. Working alongside Etihad Airways, we are able to provide the most complete luxury air travel experience, an experience meeting every single need of discerning international travelers across both commercial and private flights.”
The partnership features a bespoke technology integration which allows Etihad Airways guests to book The Residence, or First Apartments, together with private jet charter flights directly from the Victor mobile app, which launched in April 2015 – the first time commercial flights have been bookable seamlessly via a private jet service. The mobile app allows travelers to search, compare, book and board a private jet entirely from their smartphones. Currently, 50% of all Victor bookings are made through the mobile app for aircraft types ranging from light jet aircraft to larger, longer range private jets.
Members of Etihad Guest, Etihad Airways’s frequent flyer program, will be provided with access to the Victor app, and an incentive offer of a Victor card with a value of US$1,500 as a discount toward their first private jet charter booked using the app.
Measuring 125ft², The Residence provides a private three-room cabin, including a living room, double bedroom, private bathroom, dedicated Savoy-trained butler and onboard chef.
The Etihad Airways A380 fleet is configured with nine First Apartments, featuring a completely private living space with a reclining lounge chair and an ottoman that converts to become a separate 80.5in-long fully-flat bed. The onboard chef provides First Apartment guests with à la carte dining or a menu tailor-made from a larder of fresh ingredients.
Guests staying in The Residence and First Apartments enjoy full inflight connectivity, including wi-fi and mobile services, advanced personal entertainment systems and luxury chauffeur transfers to and from airports served by the Etihad Airways A380 fleet.
December 8, 2015
Image credit: Airbus SAS 2014 – Master Films / P Masclet