Victor launches frequent-flyer points program Alto


Private jet charter marketplace Victor has launched a global frequent-flyer points-based program called Alto.

The service is exclusive to Victor customers, who can earn Alto points with their Victor flights that can later be redeemed against the cost of future flights.

Fliers can activate their Alto account via the Victor app and website, tracking the points they earn and redeem. One point is earned for every dollar spent on Victor charter, with customers able to redeem Alto points in blocks of 10,000. Points are valid for a period of 36 months and earned specifically against the core charter cost, not supplementary costs such as de-icing and catering.

Joe Cohen, CEO at Victor, said, “With Alto, we have listened to our customers and given them what they want – a smart, effortless and totally unique frequent-flyer rewards program that delivers fliers even greater control of their travel and helps ensure that they make the absolute most of every journey with us.

“We’re excited about what this means for the wider industry too. We’re confident Alto will attract a greater number of regular, committed jet charterers, which is good for Victor, good for operators and good for industry suppliers. We’re starting the next chapter of private air mobility.”

Upon Alto’s launch, Victor immediately rewarded its frequent customers with over US$800,000 of Alto points based on the Victor charters they have made over the past 12 months.

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Kirstie worked full-time on Business Airport International for over two years and is now a freelance journalist. Away from her writing commitments, you will find her blogging on her lifestyle website or training for her next charity run.

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