Sky Prime deploys passenger management platform for VIP flights

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Saudi private aviation services company Sky Prime Aviation Services will deploy SITA’s next-generation passenger services system (PSS) to manage its new VIP flight service, which is being introduced to its premium passengers.

Targeted at the region’s premium traveler, the success of the new service relies heavily on providing the very best customer service each step of the journey, from the moment a passenger makes a booking to when they leave the aircraft.

Leveraging the functionality of the Horizon Passenger Management and Distribution solution, SITA will provide a mobile platform that allows passengers to book and manage their flights directly from their smartphones and tablets to ensuring a smooth and on-time departure. All systems are interconnected in real time to one database, providing instant access to any required service.

VIP customers will be able to use the iTravel and Reservations service to book and manage their flight through a variety of channels – call center, website or mobile application – delivering a uniform experience across all platforms. Horizon Loyalty will enable Sky Prime to provide tailored treatment to each of its VIP customers while integrating its loyalty program with the service’s reservations and departures systems.

The Horizon platform will help Sky Prime manage every aspect of its passenger operation and ensure quick and efficient boarding and departures through SITA’s Departure Control Services. Horizon Weight & Balance will support planning by centralizing and streamlining Sky Prime’s operational processes on the ground, improve safety and enable greater fuel efficiency.

Salem Abaid Al Muzaini, CEO of Sky Prime, said, “As Saudi Arabia’s leading private aviation operator, we have customers that demand the very best experience from the moment they make their booking to when they leave the aircraft. SITA has recognized our unique requirements and through the Horizon platform are able to provide a solution that positions Sky Prime as the best aviation services company in the region.”

Ibrahim Saleh, SITA vice president sales for Middle East & North Africa, commented, “Our Horizon platform is used by more than 100 airlines across the globe. Yet its flexible infrastructure is able to meet the unique requirements of each airline, no matter what their operating model or size. This has allowed us to help Sky Prime position themselves as the region’s best private aviation operator.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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