Ground handling and VIP supervision provider Blue Aviation has appointed Alex Haddad as chief commercial officer, as the company looks to expand its international presence.
Haddad joins from Universal Weather & Aviation, where he served as director of sales for EMEA and APAC, responsible for regional commercial strategy and market expansion. He has more than two decades of experience in commercial and business aviation, having also held senior roles at Air Culinaire Worldwide, Harrods Aviation and Emirates.
In his new role, Haddad will oversee global sales and marketing and lead the company’s international growth strategy.
Blue Aviation operates across six countries and more than 35 airports, providing ground supervision, VIP handling and operational support.
“We are entering a defining phase of growth,” said Abdulwahab A. Al-Nakib, chairman and CEO of Blue Aviation. “Alex’s appointment reflects our commitment to strengthening our commercial leadership at a global level. His strategic discipline, industry experience and ability to execute will be instrumental as we continue to scale.”
Haddad said: “Blue Aviation has built a strong and credible platform, and I see significant opportunity to expand its commercial presence across key global markets. My focus will be on building a high-performance culture, strengthening long-term client relationships and executing a structured growth strategy.”
