Las Vegas-based Thrive Aviation has launched a fractional ownership program backed by a strategic partnership and minority investment from Arulean Air, a Honda Aircraft Company subsidiary.
The program will initially operate two aircraft types: the HondaJet HA-420 for regional missions and the Bombardier Challenger 3500 for longer-range travel. Thrive has received its first two aircraft and expects to add four to six HondaJets and two to four Challenger 3500s annually as the owner base grows. Arulean Air will acquire aircraft for the program, with Thrive handling operations, client relationships and flight management.
The program also draws on Thrive’s existing fleet of more than 30 aircraft for additional flexibility. Fractional owners are matched to the appropriate aircraft type for each mission.
“Adding fractional ownership opportunities enables Thrive Aviation to serve a broad spectrum of clients throughout their entire private aviation journey, from private charters to fractional ownership to full ownership,” said Curtis Edenfield, co-founder and CEO of Thrive Aviation. “We’re building another major piece of the Thrive platform and something we expect to scale for a long time.”
The introduction of fractional ownership expands Thrive’s existing services, which include on-demand charter, aircraft management, jet card memberships and aircraft maintenance. Founded in 2018, the company has grown into one of the 10 largest private jet operators globally.
Full program details will be presented at NBAA-BACE 2026 in Las Vegas (October 20-22).
