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How Japan is turning its tourism surge into a business aviation opportunity

Kirstie PickeringBy Kirstie Pickering2nd June 20268 Mins Read
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Japan has seen a huge surge in popularity over the past five years, with tourist numbers reaching 40 million in 2025 – the highest ever recorded. The lure of the country goes far beyond the capital city of Tokyo, with hot spots like the beaches of Okinawa in the south and skiing in Hokkaido in the north all presenting opportunities for tourists with private jet budgets and business opportunities in larger hubs like Osaka and Fukuoka.

For a long time, business aviation in Japan remained a niche, serving mainly as a supplemental option to the country’s extensive commercial flight network. However, the sector is now undergoing a transformation into a form of strategic infrastructure that supports Japan’s broader economic restructuring.

“Business aviation’s paradigm shift is being driven by the government’s high-value inbound tourism strategy, the decentralization of industry – as symbolized by TSMC’s expansion into Kumamoto – and a deepening appreciation for the value of executive time,” says Daisuke Katano, managing partner and head of management services division Japan at YCP.

“The market is expected to grow from US$3.34 billion in 2025 to US$4.14 billion by 2031, with a compound annual growth rate of 4.38%. While the current number of registered business aircraft in Japan is just 83, a stark contrast to the over 20,000 in the US, 559 in Germany and 204 in China, this static figure conceals a dynamic transformation.”

Newer aircraft such as the Pilatus PC-24 are entering service in the country, and Japan’s growth potential, up to around 150 to 200 aircraft, or about 2.4 times the current fleet, stands out within Asia.

Another notable trend is the diversification of ownership models. Beyond traditional full ownership, shared models such as Sojitz’s Share Jet Program (SJP) and asset-light approaches like JAL Business Aviation’s luxury-integrated strategy are gaining traction.

“These models allow corporations to secure global mobility while maintaining capital efficiency, an increasingly strategic decision,” adds Katano.

Hubs and rules

Tokyo’s Haneda Airport remains the most critical hub for business aviation in Japan. However, operations there are heavily constrained by tight slot availability. Business jet slots account for only about 4% of daily movements, and strict rules around jet movement create a barrier to market expansion.

Over 50% of movements operating at Tokyo are from Haneda and Narita Airports. Here, Universal Aviation handled 1,530 movements from July 2024 to June 2025. Narita is 40 miles from central Tokyo, but Haneda is just 12.5 miles. Helicopter transfers from Narita cost about US$3,000 each way. There is no helicopter service that operates between Haneda and central Tokyo.

“At Haneda, there is a hard rule of four nights’ parking that is non-negotiable,” says Hiroshi Higashiyama, representative director for Japan at Universal Aviation. “If you need to park for a fifth night or more, then it is time to reposition to Narita or Nagoya.

“Narita has a hard 23:00 to 05:59 curfew. There is a one-hour buffer that the airport can enact if there has been heavy snowfall and they are dealing with de-icing, but that’s the only time it happens and no matter how much you ask, they won’t change this.”

Although curfew starts at 23:00, aircraft can land or take off at Narita between 23:00 and 23:59 under the condition that a noise certificate is submitted through the relevant handler. This is just one of the rules visitors to Japan using a private jet must adhere to. When flying from overseas, aircraft must hold standard airworthiness and the country of registration must be an ICAO member. If these are satisfied, no special permit is required.

No prior permission is required, but slots for arrival and departure and overnight parking spots must be reserved prior to operation, as well as customs, immigration and quarantine (CIQ) arrangements and ground handling.

Charter permits must be applied for three days prior to arrival, although a 24-hour lead time is allowed in case of business urgency. This permit must show the name of principal, company name and the person’s business title.

Tokyo’s Haneda handles more than half of Japan’s business aviation movements

Slots conundrum

While there was more flexibility during the Covid-19 pandemic, when international commercial flights plummeted from 2021 to 2022, slot availability for business jets in Japan became severely limited again as demand for scheduled flights quickly recovered in 2023.

Private jet operators may submit slot requests around the 10th of each month for the following month, with results announced around the 20th. Between those dates, no applications are accepted. Once results are released, any remaining capacity enters a competitive daily coordination phase, during which all operators, including airlines, general aviation, and government flights, apply for residual slots.

The current rules for securing slots, which change monthly and are difficult to adjust at the last minute, hinder the flexibility that business aviation requires.

“Narita offers greater slot availability, though it has long been considered less accessible due to its distance from central Tokyo,” says Katano. “That said, as Haneda becomes saturated, Narita is playing a more important role, particularly for international travelers transferring to business jets. The overcrowding of Tokyo-area hubs has hampered operational fluidity, but it’s also accelerating the development of regional airports as destination hubs. These airports, often tailored to specific industries or tourism needs, are beginning to form their own economic zones.”

There are general aviation terminals across the country, including Tokyo’s two main airports of Narita and Haneda in addition to Hiroshima, Osaka-Kansai and Kobe. However, there are no North American or European-style FBOs in Japan, meaning private jets are parked at general airport ramp areas. These emerging regional hubs are now part of a broader shift from isolated points of service to a connected network of jet-friendly infrastructure. Katano says this is supported by initiatives like Universal Aviation’s 120-airport regional supervision model and ANA Facilities’ hangar investment strategies in Kansai and Sendai.

“A significant development is ExecuJet MRO Services obtaining certification to service Japanese-registered aircraft. This signals Japan’s rise as a stable maintenance hub within Asia,” adds Katano.

Means for growth

Tourist numbers hit 40 million in 2025, driving demand for private jet access beyond Tokyo to destinations like Okinawa and Hokkaido

One of the barriers to redefining Japan as an Asian aviation hub lies in the rigidity of its CIQ operations. Katano uses Haneda’s 24-hour advance notice requirement as an example, which he says severely restricts operational flexibility, a critical aspect of business aviation where schedule changes are often made at the last minute.

“Compared to on-demand clearance systems offered in Singapore or Hong Kong, Japan’s pre-notification requirements significantly erode its global competitiveness,” Katano explains.

“Regulations preventing foreign-registered aircraft from operating domestic routes reduce the mobility of inbound high-net-worth travelers. In this context, Sojitz’s use of JA-registered aircraft to circumvent this restriction stands out as a key private-sector countermeasure.”

The Japanese government has taken notable steps to resolve these structural bottlenecks. The Japan Tourism Agency’s 2026 budget has been expanded to JPY138.3 billion, 2.4 times larger than the previous year. Within this, allocations such as JPY2.88 billion for airport functionality upgrades and JPY12.77 billion for CIQ digitization are key to scaling successful models, like Hachijojima Airport’s on-demand CIQ, nationwide. Higashiyama believes a better understanding of the general aviation sector from civilians is essential to growth in Japan, too.

Destinations beyond Tokyo are fueling the push for jet-friendly infrastructure outside the capital’s congested hubs

“Most Japanese people dismiss the use or ownership of jets for private or business aviation as a rich person’s hobby,” he says. “Consequently, there is a prevailing sentiment that prevents government agencies or airports from implementing any measures regarding private and business aviation. What is most needed now is an educational campaign to dispel these misconceptions.”

Higashiyama isn’t hopeful that the number of Japan-registered aircraft will increase, but he does expect movement from overseas to continue to grow. “Japan is one of the best destinations for tourism and is politically and economically stable, so it’s good for business investments,” he notes.

Katano believes that Japan’s aviation ecosystem will undergo transformation in the coming years, driven by the introduction of electric vertical take-off and landing aircraft (eVTOL) and the broader adoption of sustainable aviation fuel (SAF).

“By 2027, partnerships such as ANA and Joby and Marubeni and Vertical are expected to bring around 100 eVTOLs into commercial service,” Katano explains. “This development will effectively establish the last mile in the sky, offering high-speed, point-to-point urban air mobility.

“Starting in 2026, mandatory SAF blending requirements will make sustainability not just an environmental concern, but a key aspect of corporate ESG credibility – a marker of brand reputation. In regions like Hokkaido, where local production and consumption of SAF is being explored, these initiatives are likely to become symbolic of green access to resort destinations.”

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