The Mocca Jet founder shares how she built a boutique travel operation that takes full ownership of the client journey
What was your path to founding Mocca Jet?
I’ve been in private aviation for over 17 years in different roles and different positions. I learned the industry from the inside. But the real inflection point came with the pandemic. While everyone around me saw restrictions and fear, I saw how powerful the need for freedom of movement is and thought this is the moment to build something.
What others experienced as a crisis became my catalyst. Mocca Jet was born from the conviction that something was missing in private aviation, and I knew exactly what it was.
What makes Mocca Jet’s approach to client service distinctive?
Most travel providers give you options but we take ownership of the outcome. When a client contacts us, we don’t send a list of available aircraft and wait. We assess the whole picture and design a solution. The client doesn’t need to think about it.
Today Mocca Jet combines aircraft brokerage with commercial tickets, chauffeur service and 24/7 travel monitoring. One person, one point of contact, one process. We build hybrid itineraries when that’s the right answer: a commercial long-haul, then a private jet for the final leg. We operate well under pressure. My personal record is thirty-four minutes from receiving a request to the client boarding the aircraft. That kind of response isn’t improvised. It’s built with years of experience and a strong network.
What are the most rewarding and most demanding parts of running a brokerage?
The most rewarding moments are the complex ones — a multi-leg journey requiring a private jet, a helicopter and ground transfers, all coordinated across time zones. When that works perfectly, it confirms I’m in the right place. The demanding part is the weight of responsibility. You are accountable for people’s safety.
Every flight, someone has trusted you with their life. That keeps you focused when everything else wants to knock you off course.
What needs to change to raise standards among charter operators?
Consistency. There are excellent operators, but the standard isn’t uniform. Too many treat service as a transaction rather than a responsibility. The industry needs to be honest about the difference between selling access and delivering outcomes. Sending a quote is not service. Anticipating a client’s needs before they articulate them is the standard we should be measuring against.
As a female founder in a male-dominated industry, what challenges have you faced?
The industry has changed more than people realize. There are exceptional women in private aviation today. They may not always be visible at the client-facing level, but the work they do is what makes these operations run.
All the major brokerages are run by men. Some are pilots. They speak to clients from a certain angle. I’m not a pilot, I navigate from the ground. And I’ve found that clients respond to having someone whose entire focus is on them, not on the aircraft. That human dimension has become a genuine differentiator.
What’s your long-term vision for Mocca Jet?
To be the reference point for a different kind of travel standard. Not the biggest operation, but the most reliable one. Private jets, commercial tickets, ground transport, concierge, crisis response, all integrated under one process. We’re still a boutique operation, but the vision is clear — Mocca Jet as a trusted travel authority for the people who can’t afford to have it go wrong.
