Wheels Up has partnered with Fraser Yachts to offer combined private jet-to-yacht travel for members and clients of both companies.
The companies said the partnership responds to growing demand for integrated travel that combines private aviation and yachting under a single coordinated service.
Under the partnership, Wheels Up members gain preferred yacht charter rates and access to Fraser’s fleet of more than 2,300 charter yachts, supported by the brokerage’s 240-plus yachting specialists. Fraser clients, in turn, get benefits across Wheels Up’s private aviation programs, with all yacht bookings still handled by Fraser’s charter brokers.
The companies plan to coordinate each itinerary as a single trip, combining options such as Delta One commercial flights, Wheels Up private flights and helicopter transfers. In some destinations, Wheels Up’s seaplane operations through Tropic Ocean Airways will allow direct air-to-yacht transfers.
George Mattson, CEO of Wheels Up, said, “By combining Fraser Yachts’ world-class superyacht collection with Wheels Up’s global network of aircraft, we are creating a new way for discerning travelers to experience travel across the destinations and trip styles that matter most to them.”
The tie-up forms part of Wheels Up’s wider lifestyle platform, Wheels Down, which links members with luxury partners and events. These include the Monaco Yacht Show, the Palm Beach International Boat Show and the Wheels Down Clubhouse in Augusta.
Anders Kurtén, CEO of Fraser, said, “By bringing together Fraser’s expertise on the water with Wheels Up’s leadership in private aviation, we’re creating a more connected luxury ecosystem that reflects how today’s global traveler wants to experience the world.”
Kurtén said clients increasingly looked to trusted brands to deliver a consistent experience across every stage of their travel, rather than booking flights and yachts separately.
Fraser, which has operated for more than 80 years, offers yacht sales, charter, management, new construction and crew placement from 21 offices worldwide. Wheels Up provides on-demand private aviation through a network of charter operators and a partnership with Delta Air Lines that also gives customers premium commercial travel benefits, and offers cargo services via Air Partner Cargo.
